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Tag: PEMRA

Experts discuss pros and cons of media’s role in society

LAHORE: The participants of a ‘Roundtable Consultations on Supreme Court Media Commission Report’ critically reviewed nine major issues of mass media in Pakistani society in frame of SC terms of references (ToRs), with their written endorsement, rejection or modifications during careful review of the recommendations given in the report to deal with the issues. The event was jointly organised by the Citizen Initiative on Media Issues (CIMI), Friedrich-Ebert-Stiftung (FES) and Punjab University Institute of Communication Studies (ICS) at local hotel here on Wednesday. SC Media Commission member and former information minister Javed Jabbar, renowned human rights activists Hussain Naqi, PU

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PEMRA, PBA, COA, PAS, AAP need to review policies and practices

To enable fair, cooperative, non-litigious regulation by PEMRA, Pakistan Broadcasters’ Association, Cable TV Operators Association, Pakistan Advertisers’ Society, and Advertising Association of Pakistan need to review their own existing policies and practices. This should ensure compliance by their members of their respective obligations to render public service duties and provide public interest content. Media should demonstrate complete transparency in rates charged for advertising, in time devoted to commercial content and programming content, and in fulfilling terms and conditions of licenses and other aspects of their social responsibilities.

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PEMRA should formulate policy for unfair impact of foreign content

Till the time that the proposed new legislation and restructuring of PEMRA is agreed upon and implemented: To encourage and promote the rich reservoir of talent and skills in the Pakistani people for creative drama, entertainment and content with tasteful popular appeal, PEMRA should formulate an appropriate policy that protects producers, directors, writers, actors and other segments of creative professional teams from the unfair impact of foreign content that is dubbed into Urdu and freely broadcast by TV channels, thus, reducing the time, rates and income for indigenous Pakistani talent.

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Directions that should be made to PEMRA

PEMRA should be directed to formulate a fair, transparent policy to issue licenses on a non-auction basis, without applying a commercial approach, for community-based electronic media. PEMRA should be directed to revise its discriminatory exclusion of NGOs registered as social welfare associations, societies, trusts, not-for-profit joint-stock companies from being eligible applicants for community-based electronic media. PEMRA should be directed not to disqualify applicants on the basis that they are the recipients of funding support from multi-lateral institutions such as United Nations Agencies, regional organizations such as European Union or friendly foreign countries. Safeguards can be enforced to prevent community-based electronic

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Recommendations of the aims expressed in the legislation and models of regulatory forums

(i) Based on a comprehensive appraisal of the original aims expressed in the legislation that introduced private electronic media to Pakistan, and with reference to models of regulatory forums in countries with democratic systems, the Commission makes the following Recommendations for the consideration of the Hon’ble Court and for the consideration of the new National Assembly elected on 11thMay,2013 which, with the already existing Senate, represents the new Parliament of Pakistan. (ii) There is an urgent need to revisit and reconstruct the laws, regulations and rules by which PEMRA exists and functions. (iii) Elements that should shape amendments to the

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The Four categories of Media

Print Media e.g. Newspapers and magazines with easy conditions of entry for publishers and editors, without differentiation between authentic, credible print media and on the other, a large number of “dummy publications”. Both types enjoy high levels of freedom of expression and in many instances also receive substantial benefits from Government-controlled advertising, irrespective of whether a newspaper is a genuine newspaper with a credible level of circulation or it is a merely token, ceremonial publication whose circulation may not exceed 100 or 500 copies a day but, because of corrupt practices, receives larger volumes of Government-controlled advertising. Electronic Media In

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Negative facets of News Media

1. Lack of adequate, comprehensive training in print journalism and in broadcast journalism before persons are given the opportunity to become reporters, anchors, news readers, content controllers, etc. 2. Advertisers virtually dictate prime time content preferences by using a narrow, relatively non-representative, heavily urban and consumption oriented rating system to pressurize channels into cut-throat competition and to a lowering of standards of content. 3. Excessive commercialism e.g. advertising messages superimposed on screens during unrelated content, prolonged mid-breaks etc. 4. Along with the “breaking news” race, hysteria, hype and trivialization. 5. Promotion of acrimony, conflict, grievance. 6. Fragmentation of audiences due

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Recommendations by the Media Commission for the reform of PEMRA

Recommendations by the Commission on TOR No. B for the reform of Pakistan Electronic Media Regularity Authority (PEMRA). 1. Recommendations of the aims expressed in the legislation and models of regulatory forums. 2. Formulation of policy for unfair impact of foreign content. 3. Concerns and complaints of stakeholders should be addressed. 4. Reforms required in policies and actions should be addressed. 5. Renewed efforts for hearings and disposal of cases dealings. 6. PBA, COA, PAS, AAP and PEMRA need to review policies and practices. 7. PEMRA should freeze the issuance of licenses for TV channels. 8. Actions to prevent the

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Oversight by the Election Commission of Pakistan for Elections 2013

a. It is recommended that the ECP invite Chief Executives/Chairpersons/Proprietors of all TV channels and Radio channels to a meeting in Islamabad to convey directly to them in person ECP’s Code of Media Conduct for Elections 2013 and ECP’s Guidelines so that the senior-most decision-makers and policy-makers of private electronic media are informed about their personal responsibilities and their individual accountability for the content of electronic media during the formal Elections phase. b. ECP should strictly enforce its own Codes, Rules, Guidelines etc. which should include definitions, parameters, amplifications etc. c. ECP should engage the professional services of independent firms

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