PEMRA should formulate policy for unfair impact of foreign content

Till the time that the proposed new legislation and restructuring of PEMRA is agreed upon and implemented: To encourage and promote the rich reservoir of talent and skills in the […]

protect-pakistan-media-industryTill the time that the proposed new legislation and restructuring of PEMRA is agreed upon and implemented: To encourage and promote the rich reservoir of talent and skills in the Pakistani people for creative drama, entertainment and content with tasteful popular appeal, PEMRA should formulate an appropriate policy that protects producers, directors, writers, actors and other segments of creative professional teams from the unfair impact of foreign content that is dubbed into Urdu and freely broadcast by TV channels, thus, reducing the time, rates and income for indigenous Pakistani talent.