PEMRA should formulate policy for unfair impact of foreign content

protect-pakistan-media-industryTill the time that the proposed new legislation and restructuring of PEMRA is agreed upon and implemented: To encourage and promote the rich reservoir of talent and skills in the Pakistani people for creative drama, entertainment and content with tasteful popular appeal, PEMRA should formulate an appropriate policy that protects producers, directors, writers, actors and other segments of creative professional teams from the unfair impact of foreign content that is dubbed into Urdu and freely broadcast by TV channels, thus, reducing the time, rates and income for indigenous Pakistani talent.

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Terms of Reference No. B

Reforms required in policies and actions should be addressed

Views held and expressed by civil society organizations, specially forums engaged with women’s empowerment, human rights, children’s rights, minorities’ rights and other advocacy groups about reforms required in PEMRA’s policies and actions should be effectively addressed through a process by which PEMRA invites these forums for regular exchanges of views.

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Terms of Reference No. B

Renewed efforts for hearings and disposal of cases dealings

It is recommended that renewed efforts be made for expeditious hearings and disposal of the large number of cases dealing with electronic media on which stay orders are in operation.

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Terms of Reference No. B

Concerns and complaints expressed by stakeholders should be addressed

Concerns and complaints expressed by PBA, Cable TV distributors, advertisers, advertising agencies and other stakeholders should be addressed by PEMRA through regular, structured dialogue with such stakeholders and groups.

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