PEMRA, PBA, COA, PAS, AAP need to review policies and practices

To enable fair, cooperative, non-litigious regulation by PEMRA, Pakistan Broadcasters’ Association, Cable TV Operators Association, Pakistan Advertisers’ Society, and Advertising Association of Pakistan need to review their own existing policies and practices. This should ensure compliance by their members of their respective obligations to render public service duties and provide public interest content. Media should demonstrate complete transparency in rates charged for advertising, in time devoted to commercial content and programming content, and in fulfilling terms and conditions of licenses and other aspects of their social responsibilities.

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Terms of Reference No. B

Reforms required in policies and actions should be addressed

Views held and expressed by civil society organizations, specially forums engaged with women’s empowerment, human rights, children’s rights, minorities’ rights and other advocacy groups about reforms required in PEMRA’s policies and actions should be effectively addressed through a process by which PEMRA invites these forums for regular exchanges of views.

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Terms of Reference No. B

Renewed efforts for hearings and disposal of cases dealings

It is recommended that renewed efforts be made for expeditious hearings and disposal of the large number of cases dealing with electronic media on which stay orders are in operation.

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Terms of Reference No. B

Concerns and complaints expressed by stakeholders should be addressed

Concerns and complaints expressed by PBA, Cable TV distributors, advertisers, advertising agencies and other stakeholders should be addressed by PEMRA through regular, structured dialogue with such stakeholders and groups.

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