a. It is recommended that the ECP invite Chief Executives/Chairpersons/Proprietors of all TV channels and Radio channels to a meeting in Islamabad to convey directly to them in person ECP’s Code of Media Conduct for Elections 2013 and ECP’s Guidelines so that the senior-most decision-makers and policy-makers of private electronic media are informed about their personal responsibilities and their individual accountability for the content of electronic media during the formal Elections phase. b. ECP should strictly enforce its own Codes, Rules, Guidelines etc. which should include definitions, parameters, amplifications etc. c. ECP should engage the professional services of independent firms